Team

The people behind Simplifiers

A small, hands-on team. We'd rather do a few things exceptionally than promise everything — and we work with you directly, not through layers.

Sebastian Hertlein

Sebastian Hertlein

Founder & AI Strategist

Sebastian helps SMEs transform their processes with AI and automation — one workflow at a time. Twenty-six years across digital product development and strategy, from Product Owner of a digital service line to AI coach supporting 200+ startups.

"We simplify your business with AI & automation."

Carolina Maciel de Oliveira

Carolina Maciel de Oliveira

Managing Partner Brazil

Carolina leads Simplifiers in Brazil, working with agencies and B2B service teams who lose almost half their week to manual, repetitive work. She treats AI as a team's strongest partner — never a replacement — guiding companies through readiness analysis, hands-on team enablement, and custom automation that gives them back 20+ hours a week to scale without burnout.

"AI should be your team's strongest partner — the intelligent intern that never sleeps."

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We take on a small number of projects at a time. Tell us what you're trying to simplify.

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